Concept
"Improvement of hair quality" is our motto
SOHO newyork Soka store considers customer's hair quality first
We will help you "I want to be like this".
The gloss, freshness, and suppleness of hair that has disappeared with age.
Hair damaged by color or perm.
We will give you advice about how to care.
The time for styling in the morning can be saved and the reproducibility is excellent.
What is shiny hair
This is a system for improving and repairing hair from the core, including all types of damage and curly hair.
This technology creates supple and beautiful hair with shine and moisturizing power, without losing its shine even after shampooing.